The Apply Rate is a metric that provides insight on how your jobs are performing by comparing job seekers viewing the job to those submitting an application. To give an accurate representation of how many job seekers have applied, this calculation is inclusive of all applicants of the job regardless of their current stage (Active, Hired, Rejected, etc.).
When you open Jobs from the main menu, the Apply Rate column will be in the Job Queue, which is displayed underneath the Applicant Flow graph. The Apply Rate is calculated as [Applicants in the Job] / [Views of that Job]. The results will be shown using one decimal place (e.g., 8.7%). If your Apply Rate shows as 0%, this may mean that the job might be recently posted and there have been no views or applicants yet. Come back later to review the Apply Rate once the job has been posted for some time.
Regularly reviewing the Apply Rate gives you a baseline of your job posting performance and allows you to see how Job 1 is doing relative to Job 2 without having to run any separate reports. If one job has many views but is lacking in completed applications, you can evaluate the individual job elements as compared to a more successful position. Clicking on a job title from the Job Queue will open that specific job. From there, you can review the Job Details or process your applicants in the Applicant Queue.
Note: Your hiring system will not be able to determine the source of Views; however, it will be able to determine the applicant source based on the location from which they applied.