Posting to Social Media

Your hiring system is designed as the main hub for all your recruiting efforts and channels, creating a focal point for your entire recruitment strategy. As part of this process, you can increase your applicant flow by leveraging your company’s social media community and redirecting potential candidates to apply to your posted positions.

To provide enhanced reporting, the system enables you to generate tracking links for individual applicant sources such as social media platforms and boutique job boards. These are helpful, as they can be created as needed per job. Creating a tracking link creates a unique URL address directing applicants to specific positions (bypassing your Career site). Followers who apply with those links will appear in the system along with the source name in their application. This ensures the accuracy of hiring metrics and lets you know the source of your applicants.

Since your organization has worked hard to build a vibrant online presence, your networks are a great source of quality applicants:

Sharing Jobs on Facebook

Facebook is the largest social network and one of the best places to connect with customers. Businesses of all sizes have company pages to showcase their brand, products, and customer stories. Fans of your company page are often engaged with your company, love your products or services, and are passionate about what you do.

Once the tracking link is copied, you can paste it into a status update on Facebook. Write a short “We’re Hiring!” message and share it.

Sharing Jobs on LinkedIn

LinkedIn is a social network for professionals and jobseekers. It’s one of the most respected professional social networking sites, and it provides members the unique opportunity to highlight the major accomplishments of their careers. LinkedIn is a great tool for recruiting, as you can search for candidates based on specific experiences and skills.

Additionally, LinkedIn’s company pages allow like-minded professionals to follow your company and receive company updates. These users are often extremely engaged with your brand and your company, which means that they would be passionate employees for any open position.

To share your job postings on LinkedIn, simply generate a tracking link. Once the tracking link is copied, you can paste it into a status update on LinkedIn. Write a short “We’re Hiring!” message and share it.

Sharing Jobs on Twitter

Twitter is a fast-paced social media network designed for short, quick communication with followers. As a company or brand, Twitter can be a great tool to engage your customers in conversation and receive short quick feedback. An engaged Twitter audience is a great way to spread the word that your company is hiring.

To share your job postings on Twitter, write a short “We’re Hiring!” message and tweet it along with the tracking link. Make sure to include hashtags (#) for your city and type of job so that your tweet can be searched for by job seekers.

Note: Encourage your employees to share or retweet your job posting to leverage their social networks and professional connections.