Once a job is posted, it's automatically fed to your organization's career site and to a number of major internet job boards. If you're still not getting the expected applicant traffic, we recommend the following solutions:
Low Applicant Flow
Analyze the traffic numbers presented on the Jobs page. If there are a lot of views from job seekers, but few applicants who applied, you may want to review, edit, and re-post the job after making changes to the Job Elements such as job title, description, and benefits.
High Number of Views
If there is a large number of Views compared to applications, that means job seekers are finding your position and possibly even filling out the application, but stopping at some point. This may relate to the questions being asked of the applicant and/or the type or amount of required information. In other words, the application may be taking too long, and the applicants don’t want to spend that much time applying for the job. In any case, you should review your job posting to ensure you are getting the information you need in as concise a fashion as possible.
Additional Applicant Sources
Seeking additional applicant sources is a good way to advertise your job and increase applicant flow. Consider the following actions if you haven't already done so:
- Generate tracking links that you can use to recruit using additional applicant sources, such as niche job boards or posting sites like Craigslist.
- Link your hiring system’s Career site to your website's internal Jobs/Career Site.
- Use social media to share your postings on Facebook, LinkedIn, or Twitter.
- Institute a formal employee referral program.
- Use employment posters in your place of business.
- Activate the Text-to-Apply Add-on in your hiring system.